Aims and Core Values

Our Pledge

We believe that all individuals, couples and families who require accommodation and support to live well, should experience a service that we would be happy for our own families and friends to access and receive.

Our Mission

To ‘build opportunities for people to live well’ through re-gaining their independence, and self-worth through feeling safe, personally developing and connecting with their communities.

Our Values

Our Values and Beliefs describe who we are and what drives our behaviours. We believe in:


This represents how we treat people and how we operate in business. We believe in equal opportunity for all and respect of and celebration of differences.


This represents our resourcefulness and creativity in all of our strategic objectives but particularly within our growth agenda.

Having Integrity

This represents our deep sense of delivering professionally. This encompasses organisational and team loyalty and trust that all decisions are based on ‘doing the right thing’.

Being Inspirational

We aspire to achieve delivery of our goals; we want people to be in awe of what our organisation and our people are doing. We want to be role models and leaders in our field.


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